Selling Products on Amazon USA from India Complete Guide

Selling products on Amazon USA from India can be a life-changing business opportunity. Amazon.com is the largest eCommerce platform in the world, and you, sitting in India, can tap into the American market, sell your products globally, and earn in dollars.

But how to start? What are the steps involved? Kya legal permissions chahiye? Shipping kaise hoga? Don’t worry. This detailed Hinglish blog will guide you step-by-step in a simple and easy-to-understand way.

Step 1: Selling Products on Amazon USA from India

Amazon Global Selling ek program hai jo sellers ko apne products duniya bhar mein sell karne ka mauka deta hai, especially on platforms like:

• Amazon.com (USA)
• Amazon.co.uk (UK)
• Amazon.ca (Canada)
• Amazon.ae (UAE)

Aap India mein rehkar Amazon USA ke customers ko directly apna product bech sakte hain. Yahan do main methods hote hain:

1. Fulfilled by Amazon (FBA) – Amazon aapke products ko store, pack aur deliver karega.
2. Fulfilled by Merchant (FBM) – Aap khud delivery aur packing handle karenge.

Amazon USA mein selling start karne ke liye, sabse pehle aapko Amazon Seller Central US par account banana hoga.

Step 2: Create Amazon Seller Account for USA

Documents Required:

• Valid Passport or Driver’s License (Photo ID)
• Internationally chargeable Credit Card (Visa/MasterCard)
• Bank Account (USD receiving recommended – Payoneer/Wise)
• Mobile number and email
• PAN card (For Indian compliance)
• Business details (Individual or Company)

Steps to Register:

1. Go to: https://sell.amazon.com
2. Click on “Sign Up”
3. Choose “Start Selling” under International/Global Selling
4. Select “Register as an individual” or “Business”
5. Fill in personal/business details, bank info, and upload ID documents
6. Choose Professional Selling Plan (Approx. $39.99/month)

💡 Tip: Use Payoneer or Wise for receiving payments in USD and transferring INR to your Indian bank. Yeh process smooth and legal hota hai.

Step 3: Do In-Depth Product Research

Bina research ke product choose karna is like andar andhere mein teer chalana. Success ka sabse bada secret hai Right Product Selection.

Best Tools for Product Research:

• Helium 10 (Free + Paid)
• Jungle Scout
• Amazon Best Sellers Page
• Google Trends
• Keepa (Price history checker)

Product Selection Criteria:

✅ High demand + Low competition
✅ Lightweight (Less than 2 lbs)
✅ Small dimensions (Low shipping cost)
✅ Non-breakable, easy to ship
✅ Unique and problem-solving
✅ Avoid restricted or gated categories

Hot Selling Niches from India:

• Yoga mats, copper bottles
• Handmade jewelry
• Incense sticks, pooja items
• Skincare and ayurvedic products
• Eco-friendly kitchen tools
• Home décor and soft furnishings

📌 Bonus Tip: Always check if the product is allowed to be imported into the USA. Avoid restricted items like food, cosmetics with chemicals, electronics without certification, etc.

Step 4: Source or Manufacture Your Product in India

Ab jab aapko idea mil gaya kya bechna hai, next step hai us product ko source karna ya manufacture karwana.

Sourcing Options:

1. Local Market – Visit wholesale markets like Sadar Bazaar (Delhi), Surat Textile Market, Jaipur Handicraft Hub, etc.
2. Online B2B Platforms – Use IndiaMART, TradeIndia, Udaan, Alibaba India
3. In-house Production – Handmade or self-manufactured items (best for artisans, creators)

What to Keep in Mind:

• Quality should match US customer standards
• Attractive packaging & labeling
• Barcode (UPC or EAN) – You can buy from GS1 India or resellers
• FNSKU barcode for Amazon FBA (generated after listing)

📦 Packaging should be export-grade and Amazon-compliant. Fragile products should be double boxed or bubble wrapped.

Step 5: List Your Product on Amazon USA

Product listing is your digital storefront. Yeh aapka first impression hai Amazon ke customers ke liye.

How to List:

1. Go to Seller Central USA
2. Click on “Inventory > Add a Product”
3. If product already exists: Use ASIN and match listing
4. If new: Click on “Create a New Product Listing”

Listing Components:

• Title: Up to 200 characters, main keyword pe focus karo
• Bullet Points: 5 main USPs of your product
• Description: Clear, convincing, SEO-friendly
• Images: High-quality, white background, lifestyle and infographics
• Search Terms: Backend keywords for better visibility
• Category & Attributes: Correct classification zaroori hai

🖼️ Tip: Use tools like Canva or hire a freelancer on Fiverr for Amazon-optimized images.

Step 6: Fulfillment – FBA vs FBM

Option 1: Fulfilled by Amazon (FBA)

In this, you send your inventory to Amazon USA warehouse. Amazon handles storage, packing, shipping, and returns.

Pros:

• Prime delivery = More orders
• No headache of shipping or returns
• Amazon support

Cons:

• Shipping inventory to USA (expensive initially)
• Monthly storage + FBA fees

✔ Best option for scaling and building a strong brand

Option 2: Fulfilled by Merchant (FBM)

In this model, you fulfill orders yourself from India or through a local US warehouse partner.

Pros:

• Low cost in beginning
• More control over packaging & delivery

Cons:

• Delayed shipping
• Not eligible for Prime
• Returns and customer support = your headache

🧠 Beginners ke liye FBM manageable hota hai. But long-term ke liye FBA is more scalable.

Step 7: Ship Your Products from India to USA

Yeh step thoda technical lag sakta hai, but once you understand, it’s smooth.

International Shipping Options:

• Courier: DHL, FedEx, Aramex (Best for small shipments)
• Freight Forwarders: For large shipments (sea or air cargo)
• 3PL Warehouses in USA: Partner with US-based fulfillment centers

Required Documents:

• IEC Code (Import Export Code – apply via DGFT)
• Commercial Invoice
• Packing List
• Amazon Shipment Plan (for FBA)
• FBA Labels (box labels & FNSKU)
• AD Code (Customs clearance)

🔄 Always plan your shipping in advance. International deliveries may take 5-20 days.

Step 8: Get Paid in India (in USD 💸)

Amazon USA will pay you in USD to your registered Payoneer or Wise account every 14 days.

Steps:

1. Create Payoneer/Wise account
2. Add US bank account details to Amazon Seller Central
3. Payments will be automatically transferred to your linked INR bank

Charges:

• Amazon commission (15% avg)
• FBA fees (if applicable)
• Payment provider charges (conversion + transaction fees)

🔍 Compare Payoneer vs Wise before choosing. Some sellers prefer Wise for better conversion rates.

Step 9: Manage Orders, Reviews, and Customer Support

Your success depends on how well you serve your customers. Amazon USA market is very sensitive to service quality.

Tips to Manage Orders:

• Track orders daily from Seller Central
• Respond to customer queries within 24 hours
• Handle returns politely
• Use “Request a Review” feature to get ratings

📢 More 5-star reviews = more trust = more sales

Use tools like FeedbackWhiz, Automated Emails, or Amazon’s built-in review tools.

Step 10: Advertise & Grow Your Business

Aapka product Amazon par live ho gaya – ab time hai usse grow karne ka!

Ways to Promote:

• Amazon Sponsored Ads (PPC): Bid on keywords to rank at the top
• Social Media Marketing: Instagram, Pinterest, YouTube
• Influencer Collaboration: US-based micro influencers
• Email Marketing: Build customer list
• External traffic: Drive from blogs or Google Ads

📈 Use tools like Helium 10, Sellics, and Adtomic for running Amazon ads efficiently.

Bonus: Legal and Tax Considerations for Indian Sellers

• IEC Code – Mandatory for export
• GST Registration – Not compulsory if exporting, but useful
• LUT Filing – For GST-free export
• Export Invoices – Required for customs
• CA Consultation – For taxation & compliance

💼 You can also register a Private Limited company for scaling further and accessing funding.

Conclusion

Selling on Amazon USA from India is not rocket science, but it needs planning, patience, and process.

By following this step-by-step guide, you can:

• Set up your seller account
• Choose winning products
• List and ship from India to USA
• Get paid in dollars
• Scale your eCommerce business globally

Chahe aap ek student ho, housewife ho, ya full-time business owner – Amazon USA selling can open a world of opportunities.

FAQs:

Q. Is it legal to sell on Amazon USA from India?
Yes, it’s 100% legal if you follow export rules, have an IEC code, and comply with Amazon policies.

Q. Can I start without a company?
Yes. Individual sellers can start, but for long-term growth, a business setup is better.

Q. How much investment is needed?
Initial ₹50,000 – ₹1,00,000 for product, shipping, and marketing.

Q. How do I handle returns from US customers?
Amazon handles it if you use FBA. In FBM, you’ll need to arrange US-based return handling or refund.